Minusplusplus is a fictional start-up company based among the Silicon Valley, California. We are dedicated to develop products that explore and empower new technological utopias for our complex, connected world. Investing into technologies that make the future, we aim to make the "better" good again.
We believe in technology and science as a force of positive impact, but recent years have shown that blind trust and enthusiasm are not the way to proceed anymore. Minusplusplus is promoting a reflected and critically examined development of technological products and services. All our operations are committed to ask the right questions and engage with urgent cultural, social, political and environmental issues that are often overlooked in our industry.
Since we started our company, Minusplusplus has focussed on creating experimental products heavily based in an open and progressive research and development process. By connecting the dots of the contemporary complexity, we are determined to find the future, with technology.
"A utopia is an imagined community or society that possesses highly desirable or nearly perfect qualities. Utopian ideals often place emphasis on egalitarian principles of equality in economics, government and justice, though by no means exclusively, with the method and structure of proposed implementation varying based on ideology.
According to Lyman Tower Sargent "[t]here are socialist, capitalist, monarchical, democratic, anarchist, ecological, feminist, patriarchal, egalitarian, hierarchical, racist, left-wing, right-wing, reformist, free love, nuclear family, extended family, gay, lesbian, and many more utopias".
“If your default position on a new technology is suspicion,
you forfeit the ability to deploy it for your own purposes. "The
environmental movement has so far concentrated its
attention upon the evils that technology has done rather than
upon the good that technology has failed to do," says
Freeman Dyson. But focusing on Green technological
opportunity requires a shift in attitude toward novelty.”
–Stewart Brand (Whole Earth Discipline, 2009)
Science fiction is a genre of speculative fiction dealing with imaginative concepts such as futuristic science and technology, space travel, time travel, faster than light travel, parallel universes and extraterrestrial life. Science fiction often explores the potential consequences of scientific and other innovations, and has been called a "literature of ideas."
“But where are we to classify the ozone hole story, or global
warming or deforestation? Where are we to put
these hybrids? Are they human? Human because they are
our work. Are they natural? Natural because they are
not our doing. Are they local or global? Both.”
–Bruno Latour (We have Never Been Modern, 1991)
“Technically speaking, since our complex societies are highly
susceptible to interferences and accidents,they certainly
offer ideal opportunities for a prompt disruption of normal
–Jürgen Habermas (Giovanna Borradori: Philosophy in a Time of Terror - Dialogues with Jürgen Habermas and Jacques Derrida, 2004)